Campagnes email
- MJML templating engine (responsive auto)
- Drag-drop builder UI
- Planification + scheduling
- Branding tenant (logo, couleurs, font)
- Multi-language templates (22 langues)
- Variables dynamiques + conditionnal logic
Module Marketing
Email, SMS, automation et analytics
12 workflows automatisés (welcome, abandoned cart, post-purchase, win-back...). A/B testing avec winner statistique 95% confidence. Attribution multi-touch 6 modèles. Segmentation IA Aurelia. Fournisseurs Resend + SendGrid + AWS SES + Telnyx SMS.
12
Workflows actifs
6
Modèles attribution
85+
Modèles Prisma
4
Fournisseurs email
Capacités du module
Tout ce que le module offre
Listes & segmentation
- MailingListSubscriber + preferences
- EmailSegment (filtres + behaviors)
- Aurelia Segment Builder (ML-based)
- Opt-in CASL (express consent)
- Import/Export CSV + validation + dédup
- Consentement Loi 25 (IP/UA logging)
A/B Testing
- Split testing subject lines + body
- Fisher-Yates random split
- Statistical winner (95% confidence)
- Auto-evaluation à 4h
- Remainder send vers non-test pool
- Open-rate / Click-rate comparison
12 Workflows automatisés
- 1. Welcome Series (3 emails: 0h + 48h + 120h)
- 2. Abandoned Cart Recovery (3-step)
- 3. Post-Purchase (Thank you + Review 7j + Cross-sell)
- 4. Win-Back (60+ jours inactif)
- 5. Birthday Discount (cron daily)
- 6. Browse Abandonment (4h delay)
- 7. Points Expiring (loyalty)
- 8. Replenishment Reminder (subscription)
- 9. Re-engagement 90j inactif
- 10. Review Request (7j post-delivery)
- 11. Cross-Sell (after purchase)
- 12. VIP Tier-Up (loyalty progression)
Analytics & tracking
- Pixel invisible ouvertures
- Link rewriting + click tracking
- Bounces (hard/soft) + suppression auto
- Resend webhooks (delivery, bounce, complaint)
- Dashboard deliverability metrics
- Charts open rate + click rate + conversion
- EmailEngagement.openedAt + clickedLinks JSON
Attribution multi-touch
- 6 modèles : first-touch, last-touch, linear
- Time-decay + U-shape + W-shape
- Revenue attribution Email → Order
- Multi-channel attribution
- Cross-device tracking
- Cohort retention par signup week/month
RFM Engine
- Recency (last purchase)
- Frequency (orders count)
- Monetary (revenue lifetime)
- Segments auto: CHAMPION/LOYAL/AT_RISK/LOST
- Trigger workflows par segment
- CLV calculation predictive
SMS Marketing
- Telnyx SMS campaigns
- Opt-out tracking (SmsOptOut model)
- CASL compliance Canada
- Templates SMS avec variables
- Drip sequences
- Two-way messaging (CRM routed)
Codes promo dynamiques
- Aurelia coupon engine ML
- Budget tracking + caps
- Limite usage global + per-user
- Dates validité + minimums commande
- Codes premiers achats
- Variables {{ promoCode }} dans templates
Newsletter publique
- Public subscription form
- Double opt-in (CASL)
- Admin dashboard subscribers
- Segments newsletter (sujets)
- Unsubscribe header (List-Unsubscribe)
- Archive newsletters publiques
Inbox unifié
- InboundEmail webhook parsing
- EmailConversation threading auto
- Quick replies + canned responses
- CannedResponse model par tenant
- Customer conversation threading
- Routing automatique CRM contact
Communications transactionnelles
- Confirmation commande
- Expédition + tracking
- Livraison confirmation
- Remboursement
- Order-lifecycle templates
- send-order-email API
Plateforme intégrée
Intégrations natives cross-modules
Marketing campaign → CRM Lead segments
Segmentation drive campaign targeting + scoring update post-engagement.
Cart abandoned → Marketing workflow
Order abandonment event déclenche 3-step recovery sequence.
Order delivered → Marketing
Trigger Review Request (7j post) + Cross-sell workflow.
Loyalty points expiring → Email
Cron daily check → Points Expiring email automation.
Aurelia copywriting → Email templates
Variants subject/body générés IA per persona.
Stripe payment → Marketing attribution
Conversion tracking lié à campagnes (multi-touch).
Architecture
Sous le capot
12
Workflows
6
Attribution
50+
Endpoints
4
Providers
Modèles Prisma principaux
EmailCampaign · EmailTemplate · EmailLog · EmailBounce · EmailSuppression · EmailEngagement · EmailAccount · EmailSegment · EmailSettings · EmailAutomationFlow · EmailFlowExecution · MailingListSubscriber · ConsentRecord · InboundEmail · EmailConversation · SmsCampaign · SmsTemplate · SmsLog · AbTest · AbTestImpression · ShoppableLink · AffiliateLink
Conformité régionale
CASLLoi 25 (consent IP/UA)PIPEDAGDPR (right-to-be-forgotten)CAN-SPAMList-Unsubscribe
Essai 14 jours
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